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We must invent new futures

Fake Soccer Game

In September 2004, Mexican artist Miguel Calderón secretly placed a TV set in a bar in Sao Paulo (Brazil). At a certain moment, an unannounced soccer match showed up in the screen. Mexico was playing against Brazil. Bar customers, who had no idea about the match, thought that somehow they missed the news. People started watching the match. Brazil lost 17-0.

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W-Cup, fixed-gear trick competition


W-CUP from Eli Tokyo Jitensha-Jin on Vimeo.

W-BASE, a Tokyo bike shop, had it’s 4th anniversary last week and the night after their party, they, with the help of the TAG crew, threw a fixed-gear trick competition in Meiji Koen, Tokyo. Keo came from The States and won the event with seemingly little effort.

Via: prollyisnotprobably.com

Athletic Activism

With Cheek banned from China, will other Olympians step up?

Apparently in an attempt to silence a critic, China has revoked the visa of Olympic gold-medal-winning American speedskater Joey Cheek just hours before he was to board a flight to the Summer Games in Beijing. The co-founder of the awareness-raising organization Team Darfur, Cheek has been outspoken about China’s relationship with Sudan, where the Beijing government has many oil-related interests (China is Sudan’s largest trading partner). And one of his aims, the AP reports, was in urging the international community to pressure Sudan – where some 200,000 people have been killed in a conflict between tribesmembers and government-backed janjaweed militants – to observe a traditional truce during the Beijing Games.

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Nike wanting athletes to bring back the ‘stache

The marketing muscle at Nike believe there is real brand power in associating themselves with the good ol’ 70′s style mustache.

Yip, think Daley Thompson [pictured here], Sarel vd Merwe, Jimmy Cook, Clive Rice – athletes from yesteryear who really took command of a sporting occasion.
The secret to their sporting excellence – their distinctive exposed lip hair, which perhaps magically filtered the air entering their lungs, improving their athletic performance.

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